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Oslo
Oslo

41454498

#Hunspanderer er en holdningskampanje for likestilling i Norge. Kvinner er den største gruppen av mennesker som har vært diskriminert over lengst tid. Likevel blir kvinneundertrykkelse ofte sett på som et ”kvinneproblem” heller enn et menneskerettighetsproblem, og økt likestilling blir vurdert som noe som primært angår og gavner kvinner. Man vet imidlertid at samfunn med mer likestilling fungerer bedre både økonomisk og sosialt.

Global

We have launched two successful campaigns in Norway and one in Sweden. Our most recent campaign in Norway August 22-25 2017, targeted unconscious gender bias in the workplace. The mobilisation within the workplace was overwhelming, engaging both men and women in the conversation. Our cohort of more than 40 ambassadors included a range of high profile politicians, CEOs and influencers (including former Prime Minister Gro Harlem Brundtland, Minister of Trade and Industry Monica Mæland, Managing Partner in McKinsey Martin Bech Holte and CEO of DNB Rune Bjerke). More than 20 of the largest companies in Norway arranged #Hunspanderer events during the campaign week to raise awareness on unconscious gender bias. The campaign, digital by nature, achieved massive attention and reach through our social media channels, primarily Instagram and Facebook. During the campaign week we reached 450.000 through our facebook page alone, and the campaign was covered by all the main media channels before, during and after the campaign-week.

launch #hunspanderer in your country 

Due to its massive success, we want to empower people globally to "copy, paste" the campaign and roll it out in their countries. We have created a complete toolkit with everything you need ranging from design profile to copy to advice on funding and press. Sweden, Iceland, London and Finland are already working on local launches and we welcome anyone interested in doing the same to contact us using the form below so we can help get you started.

Swedish Campaign

Den 14–20 november 2017 lanserte #Hunspanderer tillsammans med flera stora företag här i Sverige, uppmuntra kvinnor och män att visa att de vill ha en positiv förändring mot jämställdhet. Genom att erbjuda de verktyg som krävs för att öppna upp för samtal kring denna fråga. Baserad på forskning och fakta lyfter vi statistik och bjuder in till samtal och diskussion kopplat till detta. Målet är att förena företag och individer mot ett gemensamt mål om ökad jämställdhet.